About us

Velo Chocolate is not a big-time internet bike sales business, and nor do we plan to be. Instead, we are a small business with a very specific market, and though that market may grow and see us grow with it, we don’t ever envisage trying to take on the Wiggles and SJS Cycles of this world. They’re already there, and very good at what they do.

We exist to serve people who use their bikes as part of their daily life; be that for commuting, doing the shopping, popping to a friends house for a cuppa and a round or two on the Playstation. We call these people Lifestyle Cyclists, as opposed to hobby cyclists; simply, they’re people who’ve decided to make cycling a part of their lifestyle. At the time Velo Chocolate was founded, if you wanted to outfit your bike for use in commuting, or for shopping, you would end up making it look, to put it concisely, a bit tatty. We want to provide equipment for lifestyle cyclists which makes their bikes more useful, AND makes them look great. The products we will stock will include innovative solutions to carrying luggage that look really nice, helmets that are fun, rather than just serious looking, and products that overcome some of the little niggles that afflict cyclists. Indeed, we’d like to hear from you about what products you wish were available, or about products that are available abroad, but not here, that you’d like to buy.

What we’re hoping to do is to make this “Lifestyle Cycling” a really enjoyable experience, and help you put together a bike that not only does what you want it to do, but also makes you feel fantastic about riding it. We want to give you special cycling treats.